On January 29th, So Young announced several strategic initiatives, including the launch of the "Youth Select Alliance" with 14 initial upstream manufacturers, a strategic partnership with Solta Medical, and the appointment of Thai superstar Mai Davikah as a "So Young Sister."
On the same day, So Young also received multiple authoritative certifications from Euromonitor International, including being ranked number one for the number of light medical aesthetic chain brand clinics. At the event, So Young announced the establishment of the Youth Select Alliance in collaboration with the first batch of 14 upstream manufacturers, including Solta, Allergan, Merz Aesthetics, Imeik, Bloomage BioTechnology, Jinbo Bio, Sihuan Pharmaceutical, and Meibao Biology. Moving forward, the alliance will collaborate on volume-price linkage, tiered supply, joint training, and genuine product traceability to achieve win-win outcomes of predictable growth for upstream enterprises and "explainable pricing and verifiable authenticity" for consumers.
So Young also announced a strategic partnership with Solta Medical. Every Thermage treatment head used in So Young Youth Clinics will support independent traceability, with a "fake one, compensate ten" policy if the device or treatment head is found to be non-compliant. Currently, So Young is the medical aesthetic institution that has made the single largest purchase of Solta Thermage devices.
Since 2021, So Young has cumulatively invested 10 billion yuan in building its supply chain system, establishing 9 medical device sales companies nationwide and a network comprising "1 central warehouse + 8 forward warehouses." To date, So Young Youth Clinics have opened 50 locations across 16 cities in China. As of January 8, 2026, So Young Youth Clinics have cumulatively reached 1 million treatments.
Jin Xing, Founder, Chairman, and CEO of So Young Group, stated that achieving this milestone stems from So Young's philosophy of "focusing efforts on the unseen details": First, building "user-centric" clinics by deeply cultivating site selection, spatial design, and service details to meticulously refine the user experience. Second, providing standardized medical delivery through strict doctor selection, systematic training and assessment, and establishing a six-layer compliance system to solidify the baseline of medical safety. Third, creating a stable and secure supply chain system, adhering to "laboratory-grade" scientific product selection, and building a fully compliant supply chain. Fourth, implementing digital operations; So Young has developed "smart clinics" to achieve full-process service transparency and provide users with intelligent guidance throughout their journey.
"For us, this milestone is more like a starting point. The greater the number of treatments, the greater the responsibility. Our next step is to make every single delivery more stable and more transparent," Jin Xing stated.
According to reports, in 2026, So Young will continue to adhere to its "conservative product selection" principle and launch multiple new products in the fields of energy-based devices, hydro-aesthetics, major injectables, and general wellness. Simultaneously, it will accelerate its offline expansion and the recruitment of medical staff, planning to add 35 new clinics throughout the year. By the end of 2026, the number of doctors is expected to increase to 500, and nursing staff to 1,000.