Chagee Holdings Limited (CHA) saw its stock price surge by 5.04% in pre-market trading on Friday, following the news that tennis sensation Zheng Qinwen has been appointed as the company's first global brand ambassador. This strategic move appears to have resonated positively with investors, reflecting optimism about Chagee's international expansion plans and brand positioning.

The appointment of Zheng Qinwen marks a significant milestone for Chagee Holdings Limited. Previously serving as the company's "Global Health Ambassador" during the 2024 Olympics, Zheng's new role as "Chagee Global Brand Ambassador" was revealed in a recent birthday celebration poster. Sources close to the company confirmed the appointment, highlighting Zheng's international recognition and her alignment with Chagee's modern Eastern tea health concepts.

This development comes at a crucial time for Chagee Holdings Limited, as the company is actively accelerating its global expansion efforts. In 2025, Chagee has been focusing on entering new markets, including the United States, Indonesia, the Philippines, and Vietnam. The appointment of a globally recognized athlete like Zheng Qinwen as the face of the brand could potentially boost Chagee's visibility and appeal in these new markets, contributing to the positive sentiment reflected in today's stock price increase.