In the workshop of a company located in Wangguanjitown, Suqian City, delivery packages of pet plush sofas have piled up like mountains, with noteworthy sales of 41,000 units last month on cross-border e-commerce platforms. Meanwhile, the Shuyang National Modern Agricultural Industrial Park was bustling during a product selection and investment promotion event, where flower and plant enterprises benefited from platform support, achieving significant profit increases. Currently, the Suqian e-commerce industry is accelerating its high-quality development across various sectors from home goods to specialty flora.
On the morning of October 21, reporters visited the production workshop of Le Zhizhi Network Technology (Suqian) Co., Ltd. in Wangguanjitown, where neatly packed delivery parcels formed towering stacks. The company's latest release, the pet plush sofa, quickly gained popularity and garnered favor from overseas consumers. Leveraging the local home furnishing board industry chain and an increasingly robust e-commerce ecosystem, the company successfully established a sales network that includes its self-operated website, e-commerce platforms, and social media channels. “A favorable business environment and various supportive government policies have provided strong backing for the company’s e-commerce development,” said Wang Zhihong, the company’s operations manager. Thanks to policy support, the company's sales reached 25 million yuan last year, and it is expected to surpass 30 million yuan this year.
In recent years, Suqian has continuously improved its e-commerce ecosystem, being the first in the province to establish a municipal e-commerce development promotion center. Policy documents such as "Several Measures for Building a High-Level 'E-commerce Capital'" and the "Action Plan for Promoting Quality Development of Cross-Border E-commerce in Suqian" have been introduced to provide comprehensive support for the development of the e-commerce industry. To further enhance the “E-commerce Capital” brand, Suqian has also strengthened platform resource matching, assisting in the transformation and upgrading of industrial belts. The recent "JD.com 2025 Suqian Shuyang Investment Selection Conference" held in the Shuyang National Modern Agricultural Industrial Park attracted numerous companies. The event offered comprehensive services, from practical skills training to interpretations of favorable policies for platform access, helping enterprises better connect with platform resources.
Bao Chang, General Manager of Suqian Luoyi Simulation Craft Co., Ltd., shared the changes since joining the platform: “After joining JD.com, the company achieved direct connections with consumers, tripling its profits. Additionally, supportive bank loan preferential policies have provided adequate financial circulation for the company.” Li Yan, Director of the JD.com Xiangzhao Department, noted that over 1,000 enterprises in Shuyang County have partnered with JD.com since last year. “We implement a policy of ‘zero threshold for joining, zero entry fee, and zero commission.’ JD.com provides free shipping and online operational support, allowing enterprises to ship orders as soon as they are received,” Li said. Looking ahead, JD.com plans to deepen collaborations with local entrepreneurs in distinctive industrial belts in Suqian District and Sihong County through investment discussions.
Data shows that from January to July of this year, the city's e-commerce transaction volume reached 186 billion yuan, a year-on-year increase of 12.51%; online retail sales amounted to 57.9 billion yuan, up 13.09% year-on-year.