Recently, the well-known live-streaming e-commerce platform 交個朋友 released its financial report for the first half of 2025. At the same time, the company's CEO Li Liang has drawn attention due to his remarkable compensation package.

According to public information, Li Liang was born in December 1978. He completed his undergraduate studies in English Language and Literature at the University of International Relations, obtained a Master's degree in Public Administration from Peking University in July 2010, and earned an Executive MBA from China Europe International Business School in September 2018.

Li Liang joined New Oriental Education & Technology Group in 2001 and worked there for 21 years, serving as Vice President and Principal of Beijing New Oriental School, where he also founded the K12 training business. In November 2022, Li Liang left New Oriental Education & Technology to assume the position of CEO of 交個朋友優選科技. He was appointed as Executive Director of 交個朋友控股有限公司 on December 28, 2022, and has served as CEO and Chairman of the Investment Committee since December 5, 2024.

Through analysis of historical financial report data, it was discovered that Li Liang's compensation reached 26.534 million yuan last year, representing the highest compensation level among 交個朋友's senior management. The largest component of this compensation was stock-based payments. As of now, Li Liang holds 56.29 million shares of 交個朋友, representing a 4.06% stake in the company.

For the six months ended June 30, 2025, 交個朋友's new media services business revenue was RMB 619 million, an increase of 9.8% compared to the same period last year. However, sales costs rose by 33.7% to RMB 348 million, resulting in a decline in gross profit to RMB 271 million, with a gross profit margin of 43.7%. Profit from continuing operations during the period was RMB 55.37 million, down 37.4% year-on-year, primarily due to increased platform traffic acquisition costs.

During the reporting period, the company completed the sale of its traditional broadcasting business, which was classified as discontinued operations. The company did not declare an interim dividend and granted 10.4733 million award shares under its share incentive plan.