SHOUCHENG (00697) Opens China's First Robot Technology Experience Store, "Buy" Rating Maintained

Stock News
10/13

SHOUCHENG (00697) has established a business matrix of investment and operations in both infrastructure and technology asset sectors, creating an innovative model of "asset circulation + digital intelligent operations." In the robotics field, the company is advancing an integrated development path of "investment + operations + ecosystem," undergoing deep transformation into a full-chain robotics service platform enterprise. While the business possesses growth attributes, the company also has value attributes with high dividends, and analysts are optimistic about the company's development prospects. Revenue projections for 2025-2027 are HK$14.79 billion, HK$17.92 billion, and HK$21.43 billion respectively, with net profit attributable to shareholders expected to reach HK$5.87 billion, HK$7.54 billion, and HK$9.09 billion respectively. The "buy" rating is maintained.

On October 1, 2025, SHOUCHENG's "Taozhu New Creation Bureau" (tentative name) robot technology experience store, China's first regularly operating robot consumer scenario, officially opened at Beijing Rongshi Plaza, with simultaneous pop-up appearances at Capital Airport T3 Terminal and Chengdu Chunxi Road. The robot technology experience store has constructed an integrated consumption loop of "selection—experience—delivery—service," with over 200 robot products on display covering multiple scenarios including family companionship, educational entertainment, medical and wellness care, and sports entertainment. Consumers can experience these products firsthand, truly achieving "touchable, learnable, usable, and portable."

The robot technology experience store represents an important extension of SHOUCHENG's robotics industry chain toward the consumer market. In the future, the company plans to progressively open multiple robot technology experience stores in core cities nationwide. Through the synergy between online live streaming rooms and offline stores, it will create integrated online and offline consumption scenarios, promoting robots to truly enter thousands of households.

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