To further strengthen corporate intellectual property protection capabilities and precisely address the challenges and difficulties companies face in trademark management, the Lanzhou Municipal Market Regulation Bureau's High-Tech Branch recently partnered with the Provincial Intellectual Property Protection Center to visit local enterprises. They conducted a specialized trademark infringement guidance service event, using face-to-face Q&A sessions and hands-on instruction to safeguard the stable development of businesses.

During the event, law enforcement officers gained a detailed understanding of the current status of companies in trademark creation, application, protection, and management. They attentively listened to the infringement disputes and rights protection demands that enterprises encounter in market competition. From a professional perspective, they explained prevention and response strategies to the companies. First, they advised enterprises to adopt the concept of "trademark first, product later." Second, they instructed companies, when faced with infringement, to immediately collect and preserve evidence such as transaction records and promotional materials, and to utilize diversified approaches like administrative complaints and judicial litigation to legally protect their rights. Third, they reminded businesses to standardize the use of trademark logos in daily operations to avoid legal risks arising from improper use. These explanations were provided in conjunction with the latest laws, regulations, and typical practical cases, offering thorough and patient answers.

This joint intellectual property enforcement and consultation service not only helped enterprises clarify their rights protection strategies and enhance their awareness of compliance operations but also provided a solid foundation for boosting their core competitiveness. Moving forward, the High-Tech Branch and the Intellectual Property Protection Center will continue to deepen their collaborative efforts, regularly carry out targeted enterprise services, continuously improve the comprehensive intellectual property protection system, and persistently optimize the legalized business environment.