On October 27, 2025 (after trading hours), NUR HOLD-NEW (00254) announced that its indirect wholly-owned subsidiary, Century Chuanglian, entered into a joint venture agreement with Huihua Culture and Asia-Pacific Investment. The parties agreed to establish a joint venture to invest in projects across multiple sectors, including cultural tourism, health, consumer goods, health products, and new energy.

The joint venture will have a total registered capital of RMB100 million, with Century Chuanglian, Huihua Culture, and Asia-Pacific Investment contributing RMB35 million (35%), RMB45 million (45%), and RMB20 million (20%), respectively. The joint venture will primarily focus on investments in cultural tourism, health, consumer goods, health products, and new energy sectors. Upon establishment, it will be accounted for as an associate of the company.

The group's management views diversification as a key strategy to mitigate risks, leverage existing strengths, and expand operational scope—critical for resilience amid global economic downturns. While acknowledging significant risks in entering new industries, the group adopted the joint venture model to share risks and collaborate with Huihua Culture, which has extensive experience in cultural tourism and health, as well as Asia-Pacific Investment, a professional investment and financing firm.

Management believes the joint venture will enable entry into cultural tourism, health, consumer goods, health products, and new energy sectors with lower investment and risk exposure. Additionally, leveraging partners' industry expertise and its own strengths, the joint venture is expected to quickly establish a market presence and capitalize on growth opportunities.