Anheuser-Busch Inbev SA (BUD) shares experienced modest gains during Friday's early trading session. The company announced the nationwide rollout of its new energy beverage, Phorm Energy, across 7-Eleven convenience stores throughout the United States.
The energy drink represents a collaborative effort between Anheuser-Busch Inbev SA, 1st Phorm, and UFC President Dana White. Each serving delivers 200 milligrams of caffeine and specifically targets consumers seeking enhanced physical and mental energy performance.