Kweichow Moutai Co.,Ltd. (600519.SH) has released its semi-annual report for 2026. During the reporting period, the company achieved total operating revenue of 90.703 billion yuan, up 1.47% year-on-year. Net profit attributable to shareholders of the parent company was 44.517 billion yuan, a decrease of 1.95% year-on-year. Net profit attributable to shareholders of the parent company, excluding non-recurring gains and losses, stood at 44.464 billion yuan, down 2.04% year-on-year, while basic earnings per share reached 35.57 yuan.

During the reporting period, the company continued to strengthen whole-process quality control, solidify the quality foundation, and drive quality improvements. In the first half of the year, Kweichow Moutai's Moutai liquor and series liquor produced 41,000 tons and 31,000 tons of base liquor, respectively, with more distinct characteristics and a more balanced proportion of fermentation rounds, maintaining stable high-quality output.

Furthermore, the company has consistently adhered to a consumer-centric and market demand-driven approach, deeply advancing the "comprehensive shift to C-end" Moutai liquor marketing reform. During the reporting period, the company focused on transitioning from "selling liquor" to "selling a lifestyle," advancing key project construction, and creating diversified cultural experience scenarios. It supported the "Oriental Traditional Color Plan" by releasing the 2026 annual theme color, "Qi Purple." Additionally, Kweichow Moutai participated in major domestic and international events such as the 2026 World Brand Moganshan Conference and the Davos World Economic Forum, conveying its value proposition and continuously enhancing its brand awareness and reputation.