BILIBILI-W (09626) surged over 7%, rising 7.23% to HKD 237.2 as of press time, with trading volume reaching HKD 1.354 billion.

On the news front, on September 10 this year, Bilibili Inc. first revealed its new Three Kingdoms-themed casual asymmetric competitive card game "Three Kingdoms: Hundred Generals Card," scheduled to begin testing in October. Market analysts expect the game to officially launch and contribute incremental revenue in early next year. Industry observers note that the company's exclusively licensed SLG game "Three Kingdoms: Strategies for the World," launched in 2024, has performed excellently. Multiple upcoming game products in the pipeline are expected to continue contributing incremental performance growth, with advertising market share showing significant improvement across multiple industries, indicating substantial commercialization potential.

Recently, OpenAI released Sora 2, which quickly topped the App Store free applications chart. Market analysts believe that the release of Sora 2 and its accompanying social applications marks the entry of AI video generation and social interaction into a convergence phase, potentially reshaping content creation and distribution ecosystems and ushering in the ChatGPT moment for AI video generation. As multimodal AI large model capabilities continue to improve, industries including video, social media, gaming, advertising, and e-commerce may experience efficiency improvements and business model transformations. Market attention is focused on AI application developments.

Industry research indicates that Bilibili Inc. operates a rare PUGV mid-form video platform, with AI offering significant potential for improving content creation capabilities.