Shares of Samsonite International S.A. (01910.HK) are soaring 24.58% in Hong Kong trading on Thursday, as investors react positively to the company's strong third-quarter financial results. The luggage maker reported an 11% year-on-year increase in net profit for Q3 2025, despite a slight dip in sales.

According to the company's latest financial report, Samsonite's Q3 net profit reached USD 73.5 million, up from the same period last year. This impressive bottom-line growth came even as net sales for the quarter slightly decreased by 0.6% year-on-year to USD 873 million. The strong profit performance appears to have caught the market's attention, driving the significant stock price surge.

A key highlight from the results was the improvement in Samsonite's gross margin, which rose by 30 basis points to 59.6% compared to Q3 2024. The company attributed this margin expansion to a favorable product mix, with increased contributions from its premium TUMI brand and direct-to-consumer (DTC) channel. This shift towards higher-margin products and sales channels seems to have resonated well with investors, reflecting the company's successful strategy in navigating the current market conditions and potentially setting the stage for future growth.