East Buy Renews EDU Framework with New Oriental; Sets RMB 218 Million Annual Cap on Goods Sales and RMB 10 Million Procurement Limit for FY2027–FY2029

Bulletin Express
06/29

East Buy Holding Limited on 29 June 2026 entered into a new EDU Framework Agreement with controlling shareholder New Oriental Education & Technology Group Inc. to replace the pact signed in August 2025. The renewed agreement governs two categories of continuing connected transactions—provision of goods and procurement of goods—covering the period from 29 June 2026 to 31 May 2029.

Provision of goods to New Oriental Group remains the larger segment. Historical sales from East Buy to New Oriental amounted to RMB 37.24 million in FY2024, RMB 61.73 million in FY2025 and RMB 21.57 million for the six months ended 30 November 2025. New annual caps for FY2027, FY2028 and FY2029 are each set at RMB 218.00 million, reflecting anticipated demand growth, expected expansion of East Buy’s product portfolio and market-based pricing benchmarks.

For procurement of goods—mainly books and materials for livestreaming e-commerce—East Buy recorded no transactions in FY2024 and FY2025, but paid RMB 1.26 million during the six months ended 30 November 2025. Annual caps for FY2027–FY2029 are fixed at RMB 10.00 million per year, calculated from projected order volumes and reference prices charged by New Oriental to third-party customers.

Both transaction categories fall between 0.1% and 5% under the Listing Rules’ percentage ratio tests. Consequently, the arrangements require reporting, announcement and annual review, but are exempt from circular and independent shareholder approval.

The board—excluding Chairman Yu Minhong, who abstained due to his dual role at New Oriental—affirmed that the renewed framework is in the ordinary and usual course of business, conducted on normal commercial terms and in the interests of all shareholders. East Buy highlighted existing internal controls, regular benchmarking against third-party prices and annual external-auditor reviews to ensure compliance with Hong Kong Listing Rules.

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