On September 24, Meta Platforms, Inc. rose 3.27% in regular trading, trading at $768.33/share, with turnover of $9.253 billion. The rally was driven by a wave of product announcements at the Meta Connect conference and multiple analyst upgrades.

At the two-day Connect event, Meta unveiled a lightweight VR headset priced at $1,299.99 featuring micro-OLED displays with 5K resolution, slated for spring launch; a camera-free Ray-Ban Metro Audio smart glasses at $349 targeting privacy-conscious users; and Muse Charm, a standalone AI device shipping in December. CEO Zuckerberg announced Muse AI agent integration across the entire smart glasses lineup, while the Connector ecosystem expanded with Expedia, Instacart, PayPal, and Shopify partnerships.

On the analyst front, Raymond James raised its target to $860 from $650 maintaining a Strong Buy rating, Cantor Fitzgerald lifted its target to $860 from $680, and JPMorgan reiterated an Overweight rating with an $820 target, citing Muse's transaction-based monetization model as a potential multi-trillion-dollar growth curve beyond advertising.

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