On March 25, Pop Mart held its 2025 annual results presentation, during which company executives revealed that home appliance products will be officially launched next month.

Media reports have indicated that Guangdong Xinbao Electrical Appliances Holdings Co.,Ltd. is the core OEM manufacturer for Pop Mart's small appliances. It is understood that the collaboration between the two parties is primarily based on the OEM production model, with current product categories including electric kettles, coffee machines, electric toothbrushes, and hair dryers. The products are reportedly now in the mass stocking phase. Market plans target domestic sales first, followed by overseas expansion.

In response to inquiries, a representative from Guangdong Xinbao Electrical Appliances Holdings Co.,Ltd.'s investor relations hotline stated that the company's domestic business primarily focuses on sales of its own brands. The firm has numerous ODM and OEM clients, with sales from any single customer accounting for a relatively small proportion. Details regarding cooperation with specific clients will only be confirmed upon the official market release of the products. Investors are advised to be aware of the associated risks.