Currently, the Sony Alpha 7C II full-frame mirrorless camera is available on Tmall for a promotional price of 13,999 yuan, with an immediate discount of 1,161 yuan. Additionally, there's a 6% discount starting from 770.28 yuan (15% in Shanghai) and a special live stream subsidy of 1,016 yuan when ordering one unit in the Miaosu Live Stream room. By using Taobao coins for further deductions, the final price can be as low as 9,930.55 yuan.

This camera features an upgraded approximately 33-megapixel full-frame back-illuminated Exmor R CMOS image sensor and is equipped with a new AI smart chip, making it compact and lightweight at just around 514 grams (including battery and memory card). It is suitable for a variety of photography subjects such as travel, food exploration, and daily life documentation. The camera is powered by the BIONZ XR image processor, has a standard ISO sensitivity range of 100 - 51,200 (expandable to 50 - 204,800), and supports video recording at up to 4K 60p (Super 35mm mode) with 10-bit 4:2:2 recording.

It features the S-Cinetone color mode with new LUT import and monitoring capabilities, offers up to 7 levels of stabilization with a 15-axis system, and enhanced video stabilization mode. The camera includes a system of 759 phase-detection autofocus points covering 94% of the imaging area for excellent real-time tracking performance. The new AI chip can recognize up to seven types of subjects and supports automatic video composition functionality. Continuous shooting is supported at a speed of 10 frames per second. Additionally, it has a 2.36 million-dot XGA OLED electronic viewfinder with a magnification ratio of 0.7x and a maximum refresh rate of 120Hz, while the tilting variable-angle LCD screen supports various shooting angles and comes with touch activation for quick functions, making it user-friendly.