BAOZUN-W (09991) announced its financial results for the third quarter of 2025. The group recorded total net revenue of RMB2.156 billion, representing a year-on-year increase of 4.82%. Net loss attributable to ordinary shareholders of Baozun Inc. stood at RMB107 million, up 21.61% YoY, with a net loss per share of RMB0.62.

Mr. Vincent Qiu, Founder, Chairman, and CEO of Baozun Group, commented, "In Q3, our strategic transformation continued to deepen, delivering tangible results. Total revenue grew 5% YoY, while operating losses narrowed significantly. Our e-commerce business demonstrated optimized revenue quality, driving notable profit growth and reflecting operational resilience and lean management capabilities. The brand management segment achieved brand revitalization and enhanced market influence through integrated marketing, product strategy, and channel expansion. The sustained positive operational trend underscores the resilience and growth potential of our post-transformation business model, positioning us for a more sustainable profitability phase."

Ms. Julia Zhu, CFO of Baozun Group, added, "This quarter, both e-commerce and brand management businesses showed marked improvements in operational efficiency and financial performance. Despite the traditional off-season, e-commerce revenue remained stable, with adjusted operating profit reaching RMB28 million. Brand management sustained robust growth, with revenue up 20% YoY and adjusted operating losses narrowing by 30%. These results validate our more balanced business structure, laying a solid foundation for the next growth phase."