Zhihu released its second quarter 2025 financial results on August 27th afternoon. The report reveals that Zhihu generated revenue of 717 million yuan in the second quarter, with paid reading services contributing 402 million yuan in revenue, representing 56.1% of total revenue. Marketing services and vocational education businesses contributed 223 million yuan and 62.1 million yuan respectively, accounting for 31.1% and 8.7% of total revenue.
Since achieving comprehensive profitability for the first time in Q4 2024, Zhihu has maintained its quarterly profit momentum. The company recorded an adjusted net profit of 91.3 million yuan in the second quarter, marking three consecutive quarters of Non-GAAP profitability. As of the end of the second quarter, Zhihu's cash and cash equivalents, term deposits, restricted cash, and short-term investments totaled 4.82 billion yuan.
Operationally, Zhihu continues to strengthen the core value and advantages of its trusted community platform. Through AI applications such as Zhihu Direct Answer, the company is driving a positive cycle in community content and creator ecosystem development. While maintaining stable monthly active user scale in the second quarter, daily active user engagement time and core user retention showed significant improvements both quarter-over-quarter and year-over-year. Additionally, the average monthly subscription membership reached 13.2 million in the second quarter.
Zhou Yuan, Founder, Chairman and CEO of Zhihu, commented: "We have achieved non-GAAP profitability for three consecutive quarters, which fully demonstrates the continued effectiveness of our refined operational strategies and the efficiency improvements brought by artificial intelligence technology integration. Our community maintains vibrant vitality with a stable user base, and we've seen significant improvements in daily active user session duration, core user retention rates, and creator engagement levels. Artificial intelligence has now been deeply integrated into our product experience, continuously creating greater value for users and creators. Zhihu has therefore become an important platform for AI-related content, product launches, and expert interactions. We believe the synergistic effects between high-quality content, trusted creators, and AI capabilities will continue to strengthen our differentiated advantages and bring significant long-term competitiveness to the company."