During the peak of summer, farmers in Zhoukou and Kaifeng, Henan Province, saw a bountiful watermelon harvest. As a major production hub, the region expanded its planting area this year. However, when melons from across the country hit the market simultaneously, supply became saturated, field prices plummeted, and large quantities of ripe watermelons were left stranded in the fields. Many farmers faced the bitter reality of a good harvest with no profit.

In response to policies encouraging state-owned enterprises to connect agricultural production with sales and to support rural revitalization, YUEXIU SERVICES’ East China region quickly launched a special charity initiative. A team traveled over a thousand miles to production areas in Daxin Town, Zhoukou, and Liudian Township, Kaifeng. They purchased a total of 60,000 pounds of unsold watermelons and transported them to over 30 of their service projects in the region. This effort opened a direct channel from farm to community, easing the farmers' immediate crisis while delivering fresh, sweet summer refreshment directly to residents' doorsteps.

From Crisis to Action

After a YUEXIU SERVICES “Love Agriculture” hotline team conducted on-site research in the Henan melon fields, the company held in-depth discussions with local growers. They finalized a targeted procurement plan, buying 60,000 pounds of watermelons in bulk to resolve the pressing oversupply issue. Each melon represented the daily hard work of the farmers and the sweat of a summer’s labor. This large-scale purchase effectively activated local agricultural inventory, providing concrete financial relief and preserving the farmers’ annual hopes with a gesture of goodwill, demonstrating the social responsibility and warm character of a state-owned enterprise.

“Watching the watermelons ripen day by day with no one to buy them, knowing they’d just rot in the fields, I couldn’t sleep at night,” one local farmer shared. “We’re so grateful to YUEXIU SERVICES for coming all this way to help us clear our stock and save our year’s income.”

Truckloads of fresh, sweet watermelons then departed from the Henan countryside, traveling across regions to various communities. Upon arrival, staff from YUEXIU SERVICES’ East China region quickly mobilized, efficiently unloading, sorting, packing, and distributing the fruit. The supplies were seamlessly transferred and delivered to residents’ homes one by one.

A Bond of Sweetness

This warmth flowed in two directions. The intercity relay of care connected rural livelihoods with urban neighborhoods. When residents learned about the charity initiative, they eagerly placed orders and pre-booked their shares. One resident, upon receiving a watermelon, remarked, “This event is truly meaningful. It lets us enjoy the taste of summer while feeling the warmth of the community. I placed two orders immediately. It really shows our property management company is a responsible state-owned enterprise.” The initiative received widespread praise and support from the community.

Looking Ahead: A Long-Term Commitment

This purchase of 60,000 pounds of watermelons was not a one-off event but the beginning of a regular, ongoing program. Moving forward, YUEXIU SERVICES plans to continue connecting with specialty agricultural production areas across its national operations and various project types. The company aims to establish stable, long-term sales channels, incorporating agricultural relief into its official charity framework. This will help expand market access for farmers, alleviate production and sales challenges, and support comprehensive rural revitalization through sustained action. Simultaneously, the company will continue to bring high-quality agricultural products into communities, delivering tangible benefits to residents, achieving a win-win for both farmers and residents—allowing goodwill to flow between city and countryside and embedding warmth into everyday life.

Deepening Service, Upholding Mission

As a benchmark for state-owned property services, YUEXIU SERVICES consistently balances its core community service duties with social responsibility. In the future, it will continue to fulfill its state-owned enterprise mission, leveraging its nationwide project portfolio to explore diverse charitable support models. By taking concrete action to honor its original intentions and transmitting warmth with a sense of duty, the company aims to build bridges between urban and rural areas, deliver positive energy, and protect the daily lives of the people it serves.