Snap Inc (SNAP) shares jumped 7.23% in pre-market trading on Monday, continuing the momentum from last week's impressive performance. This surge follows a string of positive developments for the social media company, including advancements in its augmented reality (AR) technology and favorable analyst feedback.

The pre-market rally builds upon Snap's recent winning streak, which saw the stock climb 11.2% last week despite a 3.32% dip on Friday. The company's release of Snap OS 2.0, the XR operating system for its upcoming sixth-generation Spectacles AR glasses, has generated significant buzz among investors. These new AR glasses are slated for launch next year, potentially opening up new revenue streams for the company.

Adding to the positive sentiment, JMP Securities maintained its Market Perform rating on Snap last Thursday. Analyst Andrew Boone cited encouraging feedback from marketers regarding the platform's performance, suggesting potential improvements in Snap's advertising business. Furthermore, the recent delay in the TikTok ban enforcement by US President Trump may be seen as beneficial for Snap, as it postpones the potential threat of a well-funded competitor in the US market.