TA Associates’ Honan Insurance rolls up broker market

The Australian Financial Review
2023-03-15

TA Associates-backed insurance broker Honan Insurance Group is on an M&A hot streak, striking its sixth acquisition in the past six months as it tries to topple the big global American-owned players in its sector.

Honan has a deal to acquire Certus Insurance Brokers, a 20-year-old Kiwi firm with 15 risk advisers and brokers operating out of Auckland, in a bid to bulk up its presence across the Tasman.

Honan CEO Andrew Fluitsma told Street Talk his company would buy Certus in full, using a debt facility from Macquarie.

Honan CEO Andrew Fluitsma.  Eamon Gallagher

“New Zealand has been an important market for Honan’s clients,” he said.

“The acquisition of CIBNZ now gives us the regional expertise backed by the Honan firepower to rapidly expand our share of the Antipodean market.”

Fluitsma said it was the broker’s sixth M&A deal since July and eighth in the past 12 months, and it was already in talks to secure more businesses. Most of the deals were settled in cash, he said, while Honan also had the Macquarie facility and was using it for the first time.

The M&A spree has taken its headcount to about 450 across Australia and Asia and nearly $600 million in premiums under management, he said. It’s grown at 35 per cent a year over the past three years.

Honan’s goal is to pick market share off the big US-based brokers that dominate the market, including Marsh & McLennan, Willis Towers Watson, Arthur J Gallagher & Co and Aon. It is focused on the strata and real estate, corporate risk and employee benefits segments of the market.

Fluitsma said there were no plans to seek an exit, or join the likes of Steadfast or PSC Insurance Group on the ASX-boards.

TA Associates took its stake in early 2020 and has a long investment horizon, he said. The rest of the company is owned by its board and employees. TA Associates’ Ed Sippel and Andrew Tay are the broker’s board, while Damien Honan, founder Geoffrey Honan’s son, is executive chairman.

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