麥當勞將斥資1億美元應對大腸桿菌疫情助力銷售並扶持加盟商

港股那點事

2024/11/16

格隆匯11月16日｜在大腸桿菌事件後，麥當勞公司（McDonald’s Corp.）將斥資1億美元重振銷售並支持加盟商。一份致員工和加盟商的備忘錄顯示，麥當勞表示，配有洋蔥片的巨無霸漢堡現已在全國菜單上恢復供應，公司正投資3500萬美元用於市場營銷和廣告。此外，麥當勞還透露，公司正花費6500萬美元用於支持加盟商的項目，如租金和特許權使用費的延期支付。

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麥當勞將斥資1億美元應對大腸桿菌疫情 助力銷售並扶持加盟商

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麥當勞將斥資1億美元應對大腸桿菌疫情助力銷售並扶持加盟商