0707 GMT - Publicis Groupe's lead in organic revenue growth versus peers, and WPP in particular, is likely to narrow progressively in 2025, Citi analysts say in a research note. France's Publicis has consistently outperformed rivals and beaten expectations in recent times, the analysts say. Meanwhile, London-based WPP underperformed peers in the past 18 months and only exceeded expectations twice, Citi says. The growth gap between the two companies is expected to narrow next year and this will happen at the same time WPP's cash conversion and its balance sheet strengthen, according to Citi. This means WPP's shares could follow a trajectory similar to Publicis', Citi says. "We don't see it as a 'zero sum' game, but we believe where [Publicis] has gone WPP can follow," the analysts say. (adria.calatayud@wsj.com)
(END) Dow Jones Newswires
November 22, 2024 02:07 ET (07:07 GMT)
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