Centrepoint Alliance (ASX:CAF) launched its IconiQ superannuation and investment platform amid efforts to boost its presence in the Australian platform market, which is estimated to hold AU$1.1 trillion in funds under administration, according to a Wednesday filing.

As part of this new product, Centrepoint tapped end-to-end global wealth management platform FNZ to integrate user-friendly features.

Centrepoint also launched IconiQ SMA, a registered managed investment scheme, the filing said.

The company's shares were up nearly 2% in recent Wednesday trade.

Price (AUD): $0.31, Change: $+0.01, Percent Change: +1.63%