Taboola.com (TBLA) said Tuesday that it signed a new three-year deal with WeatherBug, allowing the latter to continue using its product suite to drive revenue and audience growth.
No financial details were disclosed. Taboola will continue to be implemented across WeatherBug's digital properties, including its web version and mobile application, according to the statement. Taboola said its partnership with WeatherBug dates back to 2019.
Taboola said it will also continue helping Weatherbug optimize user experience through Taboola Feed, which offers personalized multi-format content recommendations.
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