** Shares of fishing and camping equipment maker Johnson Outdoors JOUT.O fall 10% to $31 premarket

** Co posts Q4 net loss of $34.3 mln compared with a loss of $16 mln a year ago

** Says profit was hurt by increased promotional pricing, changes in product mix toward lower margin products, and inventory reserves on slow-moving and obsolete products

** However, net sales for the quarter rose 9.9% to $105.9 mln

** Up to Monday's close, stock has fallen 35.5% YTD

(Reporting by Neil J Kanatt in Bengaluru)

((Neil.JKanatt@thomsonreuters.com;))