Microstrategy (NASDAQ:MSTR) and MARA Holdings (NASDAQ:MARA) are two sample companies that are successfully riding the Bitcoin wave well and their strategies can be summarized in three steps:

1. Buy Bitcoin: They purchase Bitcoin to gain attention and credibility in the market.
2. Raise Funds: After getting the attention that appreciates their stock price, they conduct fundraising activities such as issuing bonds or taking debts to acquire even more Bitcoin that can elevate the hype they are receiving.
3. Stock Price Impact: As people perceived the significant amount of Bitcoin that piled up in the company's digital wallets, the stock prices are driven higher and higher.

• Warning! GuruFocus has detected 8 Warning Signs with MSTR.

Now there is Rumble Inc. (NASDAQ:RUM) a video-sharing platform company that just decided to join the club by entering the first step of How to Ride the Bitcoin Hype by allocating $20 million of its cash reserve to buy Bitcoin to diversify its assets as an excellent addition to their financial strategy.

Following the strategy announcement on November 25, the stock price has been traded well 252.65% above its 52-week low to its current price of $8.41.

Chris Pavlovski as the Rumble Chairman and CEO said, We believe that the world is still in the early stages of Bitcoin adoption, which has recently accelerated with the election of a crypto-friendly U.S. presidential administration and increased institutional adoption,.

Nobody knows for how long this strategy is successful stealing the heart of the market. Now we'll see if Rumble decide to proceed to the next step and what's the market reaction to it.

Make more informed investment decisions by deep diving into Rumble's performance, with charts, insiders' information, politician trading activities, guru insights, and more by visiting GuruFocus now!