** Shares of Premier Investments PMV.AX drop as much as 2.5% to A$33.470, lowest since Nov. 6
** Media report flags retailer's tough UK debut, lagging brand sales
** Co says report is "selectively incomplete" and does not reflect the group's overall financial status or performance
** Says sales for Christmas, Boxing Day and other key dates yet to happen and remain critical to H1 FY25 results
** Stock set for eighth straight session of losses
** Over 330,000 shares traded, 1.7x the 30-day avg
** PMV gains 20.6% YTD
(Reporting by Kumar Tanishk in Bengaluru)
((Tanishk.Kumar@thomsonreuters.com;))
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