SBI Holdings (TYO:8473) and Saudi Arabia's Savvy Games Group, owned by the Public Investment Fund, have signed a memorandum of understanding to collaborate in the gaming sector, according to a Tuesday filing with the Tokyo Stock Exchange.
The partnership aims to connect Japanese game companies with the Middle East and North Africa (MENA) market, leveraging Japan's gaming expertise and Saudi Arabia's Vision 2030 ambitions.
SBI will introduce Japanese gaming firms to Savvy for potential collaborations, while Savvy will support market entry and localization in Saudi Arabia and MENA.
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