Vail Resorts Sees Its Revenue Lift in the Ski Season

Dow Jones
01-16
 

By Adriano Marchese

 

Vail Resorts said revenue has been higher in the current ski season so far, a period that included a nearly weeklong strike that disrupted operations during the height of the season.

The hospitality company said Thursday that while skier visits were down about 0.3% compared with a year earlier, lift ticket revenue was up 4.5% from the beginning of the ski season through Jan. 5.

Vail Resorts said that ski school revenue also climbed, rising 1.1%, while dining revenue was up 6.6%. Retail and rental revenue for North American resort and ski area store locations fell 5.4%.

Chief Executive Kirsten Lynch said the results so far in the season reflect the stability provided by its season pass program, investments in the guest experience, and the execution of the company's mountain operations teams across all resorts.

Vail Resorts late in the year faced labor challenges after being unable to come to an agreement with the Park City Professional Ski Patrol Association. The union announced the strike on Dec. 27.

Roughly 200 employees were involved in the strike, according to the union and Vail Resorts. The union noted at the time that there are usually about 100 employees working each day, and the company said it had brought ski patrollers from other resorts to fill in.

Lynch added on Thursday that it is "pleased to have reached an agreement with the Park City Mountain patrol union that is consistent with the wage structure across all of our mountain resorts.

For the remainder of the season, Vail Resorts expects improved performance compared with the first part of the ski season.

 

Write to Adriano Marchese at adriano.marchese@wsj.com

 

(END) Dow Jones Newswires

January 16, 2025 08:38 ET (13:38 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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