Trump Media & Technology Group (DJT) said Wednesday that its board has approved a financial services and technology strategy that include the launch of the Truth.Fi. brand.
The company said it expects to roll out the new brand this year.
Trump Media also said its board has approved an investment of up to $250 million to be managed by Charles Schwab (SCHW) to "diversify" its cash and cash-equivalent reserves which were more than $700 million as of Dec. 31.
Shares of the company were up 14% in recent Wednesday premarket activity.