Lovesac to Halve Chinese Production By End Year Amid Tariff Hikes -- Market Talk

Dow Jones
02-04

1843 ET - Lovesac is further reducing its China manufacturing with the goal of taking it down to less than 10% from 15% to 19% currently by the end of the year, CEO Shawn David Nelson tells WSJ. The bulk of the furniture company's production comes from South East Asia, and it makes less than 1% of its products in Mexico, the executive says. Overall, the company doesn't expect a material impact from President Donald Trump's 10% tariff hikes to Chinese goods. "The extra 10% on China won't impact us emotionally, because we can mitigate that with pricing, but if the tariff landscape changes, we will see," Nelson says. "If we increase prices, we won't increase them materially, though," he adds. Shares closed down 3.8% to $24.58. (sabela.ojea@wsj.com; @sabelaojeaguix)

 

(END) Dow Jones Newswires

February 03, 2025 18:43 ET (23:43 GMT)

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