Release Date: February 05, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Could you elaborate on the promotional environment and your comfort with implementing price increases in such a competitive backdrop, especially in European markets like France, Italy, and the UK? A: We've observed a hotter promotional environment across all countries, with more days of promotion and deeper discounting. Despite this, our pricing actions remain unchanged. We introduced a 5% price increase in early October and feel confident about the elasticity being around minus one. In European markets, the context varies. In France, a different media model post-Mother's Day was a mistake, impacting Q4 momentum. In Italy, we've lost some momentum on the core, and in the UK, despite a minus three performance, we believe we're still gaining market share.
Q: Regarding the margin commentary beyond 2026, is there potential for further margin expansion from the 26 to 27% targets? Also, what are your expectations for the Essence category this year? A: We won't comment beyond 2026 as we have enough on our plate to reach those targets. However, the cost program rolling on should provide structural benefits. For the Essence category, while we don't have specific volumetric targets, we aim for it to reach a critical mass within 3 to 5 years, ideally around 5% of our business.
Q: If the US were to implement tariffs on European or Danish imports, how would that impact Pandora, given your production is in Thailand? Also, could you explain the margin bridge for 2026? A: A 10% tariff on imports to the US from Thailand would have an annual impact of around 350 to 400 million Danish Krone. This assumes the jewelry category is included. Regarding the margin bridge for 2026, we are mitigating a 270 basis point headwind from commodity prices and FX through pricing and cost savings. We aim to reach the low end of our 26 to 27% target.
Q: Can you provide insights into the regional building blocks for your 2025 guidance, particularly for the US market? Also, when will you provide more details on the cost-saving program? A: We expect the regional mix to be similar to Q4, with the US continuing as a growth driver, pending macroeconomic conditions. We will provide more details on the cost-saving program by the Q1 announcement, with further clarity expected in the following quarter.
Q: What are the key learnings from the rollout of the lab-grown Diamond Collection, and why is the rollout being slowed? Also, could you comment on current trading, particularly in the US? A: The rollout of the lab-grown Diamond Collection highlighted the need for base consumer awareness, which was lacking in markets like Brazil and Mexico. We are focusing on the US, Canada, Australia, and the UK for now. Current trading shows no significant discrepancies, with the US remaining strong and some challenges persisting in European markets.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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