Release Date: February 07, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: When you first announced your 10% margin target, you mentioned that winning the Norwegian tariffs case would accelerate reaching this target. However, the midpoint of your new margin guidance suggests a less than 1% improvement. Can you elaborate on this? A: Hermann Haraldsson, CEO: We are in a dynamic market and must respond to market conditions. While we aim for a 10% margin, the path is not linear. We are streamlining operations and adjusting to consumer sentiment, which impacts our progress.
Q: What is the availability of campaign goods for the spring-summer season, and what market growth do suppliers anticipate for 2025? A: Hermann Haraldsson, CEO: There is availability, but the question is how much we want to buy. The fashion market may not grow unless conditions change. Our growth will likely be driven by categories like kids, sports, and home, rather than fashion.
Q: Can you provide details on the extraordinary investment in marketing to expand product scope? A: Hermann Haraldsson, CEO: We prefer not to disclose specific figures to avoid revealing too much to competitors. However, we are reinvesting savings into marketing to support newer categories.
Q: How will the focus on non-fashion categories impact the gross margin and overall profitability? A: Hermann Haraldsson, CEO: The gross margin remains largely unchanged. Non-fashion categories have lower return rates, which supports profitability. The mix effect of these categories enhances order profitability.
Q: With the recent AI-driven workforce reduction, are you still on track to achieve the expected savings? A: Hermann Haraldsson, CEO: Yes, we have executed the reduction of 120 employees. Some costs are capitalized, so not all savings are immediately visible on the P&L.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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