Pinterest's Engagement and Monetization Now in Sync -- Market Talk

Dow Jones

2025/02/08

1240 ET - Pinterest has managed to get its long-inconsistent engagement and monetization dynamics in sync, Benchmark analysts Mark Zgutowicz and Alex Lavigne say in a research note. That has come in part from artificial-intelligence efficiencies and a shift in marketing toward driving sales rather than just generating awareness or interest, the analysts say. The company's history of under-indexing its billions of unique first-party data seems to be in the rearview, they add. Growth in engagement across its developed markets suggests that the company's guidance for accelerating revenue growth in 1Q isn't temporary, the analysts say. Benchmark upgrades shares to buy from hold. Pinterest climbs 18%. (dean.seal@wsj.com)

(END) Dow Jones Newswires

February 07, 2025 12:41 ET (17:41 GMT)

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