1148 ET - SharkNinja's latest C-suite hire is proof of its commitment to brand expansion and business growth, says Jefferies' Randal Konik in a research note. The company known for its blenders, vacuums and other home gadgets names Linus Karlsson as chief creative officer, effective March 3; he most recently served as CCO for IKEA. Konik says the Shark and Ninja brands have become recognizable and ones that consumers now trust across categories, which has allowed them credibility to expand into unexpected areas such as beauty. "We see Karlsson as the latest addition of top-tier talent at SN that will likely drive SharkNinja's innovation flywheel, solidify its market leadership, and ensure sustained competitive advantage going forward," the analyst says. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
February 11, 2025 11:48 ET (16:48 GMT)
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