BYD's Competition Strategy Shifts From Lower Prices to Upgraded Functions -- Market Talk

Dow Jones

2025/02/11

0347 GMT - BYD is shifting its strategy to meet competition, from price cutting in 2024 to functional upgrades this year, Nomura analysts say in a research note. BYD Monday introduced its smart driving system The God's Eye, which will be available in most of its models. Nomura thinks BYD is the first carmaker in China to bring level 2+ advanced driving assistance functions into below-70,000-yuan market. With China's national level trade-in policy, customers could buy battery-electric vehicles powered with level 2+ driving assistance system for less than 60,000 yuan, they say. BYD's product mix "looks attractive for end-customers and should help the company to deliver further growth ahead in both China and overseas markets," they note. Nomura maintains a buy call on BYD and keeps its target at HK$375. Shares were last at HK$330. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

February 10, 2025 22:47 ET (03:47 GMT)

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BYD Monday introduced its smart driving system The God's Eye, which will be available in most of its models. Nomura thinks BYD is the first carmaker in China to bring level 2+ advanced driving assistance functions into below-70,000-yuan market. With China's national level trade-in policy, customers could buy battery-electric vehicles powered with level 2+ driving assistance system for less than 60,000 yuan, they say. BYD's product mix \"looks attractive for end-customers and should help the company to deliver further growth ahead in both China and overseas markets,\" they note. Nomura maintains a buy call on BYD and keeps its target at HK$375. Shares were last at HK$330. (sherry.qin@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 10, 2025 22:47 ET (03:47 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"01211","symbol_name":"比亞迪股份","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2510828058","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2510828058","pubTimestamp":1739245620,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0347 GMT - BYD is shifting its strategy to meet competition, from price cutting in 2024 to functional upgrades this year, Nomura analysts say in a research note. BYD Monday introduced its smart driving system The God's Eye, which will be available in most of its models. Nomura thinks BYD is the first carmaker in China to bring level 2+ advanced driving assistance functions into below-70,000-yuan market. With China's national level trade-in policy, customers could buy battery-electric vehicles powered with level 2+ driving assistance system for less than 60,000 yuan, they say. BYD's product mix \"looks attractive for end-customers and should help the company to deliver further growth ahead in both China and overseas markets,\" they note. Nomura maintains a buy call on BYD and keeps its target at HK$375. Shares were last at HK$330. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["rate"],"viewcount":null,"language":"en","relate_stocks":{"01211":"比亚迪股份"},"translate_title":"比亚迪竞争策略从降价转向功能升级--市场谈","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01211":0.9},"content_text":"0347 GMT - BYD is shifting its strategy to meet competition, from price cutting in 2024 to functional upgrades this year, Nomura analysts say in a research note. BYD Monday introduced its smart driving system The God's Eye, which will be available in most of its models. Nomura thinks BYD is the first carmaker in China to bring level 2+ advanced driving assistance functions into below-70,000-yuan market. With China's national level trade-in policy, customers could buy battery-electric vehicles powered with level 2+ driving assistance system for less than 60,000 yuan, they say. BYD's product mix \"looks attractive for end-customers and should help the company to deliver further growth ahead in both China and overseas markets,\" they note. Nomura maintains a buy call on BYD and keeps its target at HK$375. Shares were last at HK$330. (sherry.qin@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 10, 2025 22:47 ET (03:47 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}