** Shares of streaming platform Roku ROKU.O rise 1.3% to $93.61 in premarket trading
** Jefferies upgrades to "hold" from "underperform"; raises PT to $100 from $55
** Brokerage expects continued growth in FY25 driven by programmatic benefits and stronger data integration with partners like Yahoo and Google
** Last week, co forecast annual revenue above Wall-St estimates
** Analysts average rating is "hold", with a median PT of $104 - LSEG
** As of last close, stock has risen ~24% YTD
(Reporting by Rashika Singh in Bengaluru)
((rashika.singh@thomsonreuters.com))
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