Nike, Skims Form New Brand Targeting Women's Fitness Apparel Industry

MT Newswires Live

2025/02/18

Nike (NKE) said Tuesday it is partnering with Kim Kardashian-backed clothing brand Skims to form a new brand, NikeSKIMS.

The new brand will focus on women's apparel, footwear, and accessories for the global fitness and activewear industry.

NikeSKIMS will debut its initial collection in select U.S. retail stores and on its website in the spring, while a global expansion is targeted for 2026, Nike said.

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