Release Date: February 27, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Could you clarify the sector trends for the TV ad market in Spain, particularly regarding the 12% figure mentioned? How has the market started in 2025, and how is it evolving in February? A: In January 2024, there was a significant increase of 14% in the TV ad market. However, January 2025 saw a slight decrease of 2.4%. Averaging these two years, January has grown by 10% compared to the end of 2023. February is not performing as well as January, partly due to the automobile sector's poor performance, which is affected by uncertainties around subsidies for electric cars.
Q: Given the current market conditions and consumption trends, how do you foresee the advertising market for the full year 2025? A: We anticipate a small growth in the low single digits for 2025. The first quarter of 2025 is expected to be weaker compared to the exceptional results of the first quarter of 2024. We expect improvements in the market towards the fourth quarter of 2025.
Q: How is the automobile sector impacting the advertising market, and what are the expectations for this sector? A: The automobile sector is currently underperforming due to uncertainties regarding subsidies for electric cars and taxes on CO emissions. We expect that if the government introduces subsidies for electric cars, it will boost sales and normalize the sector's advertising activities.
Q: Can you provide more insight into the company's strategy for digital and subscription video on demand (SVOD) platforms? A: We are focusing on digital growth, with a 10% increase in AVOD revenues and cost per thousand in video. Our SVOD platform, Atresplayer Premium, ended 2024 with 670,000 subscribers, and we aim to reach 800,000 by the end of 2025. We plan to continue raising prices and expanding our international subscriber base.
Q: What are the company's plans regarding content production and diversification? A: We invest approximately EUR400 million annually in content production, maintaining strong relationships with top content producers. We are also diversifying through investments in companies like Fever and white box, which have shown promising growth. Our strategy includes leveraging media for equity and cash investments to enhance revenue and company value.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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