1343 GMT - It is too early to know exactly what artificial intelligence's impact will be across WPP's organization in terms of headcount, its CEO Mark Read says. "I think it's definitely going to change the nature of what people do and how they do it," Read says in an interview. "In some parts, like production, we're seeing dramatic increases in productivity, but we're also seeing clients demand a lot more work." The early models didn't produce work that could be run in the market, but they are getting better and that is what clients need to see to adopt it more broadly, he says. WPP shares fall 15% to 6.53 pounds. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

February 27, 2025 08:43 ET (13:43 GMT)

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