1343 GMT - It is too early to know exactly what artificial intelligence's impact will be across WPP's organization in terms of headcount, its CEO Mark Read says. "I think it's definitely going to change the nature of what people do and how they do it," Read says in an interview. "In some parts, like production, we're seeing dramatic increases in productivity, but we're also seeing clients demand a lot more work." The early models didn't produce work that could be run in the market, but they are getting better and that is what clients need to see to adopt it more broadly, he says. WPP shares fall 15% to 6.53 pounds. (adria.calatayud@wsj.com)
(END) Dow Jones Newswires
February 27, 2025 08:43 ET (13:43 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。