Viant Technology Buys Lockr

Dow Jones

2025/03/04

By Paul Ziobro

Digital advertising company Viant Technology has acquired Lockr, which helps content owners collect and manage data.

Terms of the deal weren't disclosed.

Lockr Chief Executive Keith Petri will continue to lead the unit, which is a first-party data collection platform that enables content owners to collect, enrich and activate first-party data.

Write to Paul Ziobro at paul.ziobro@wsj.com

(END) Dow Jones Newswires

March 03, 2025 16:35 ET (21:35 GMT)

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