網傳美團在沙特快速拓展震懾競品，叮咚CEO梁昌霖宣佈暫時放棄沙特市場

市場資訊

03-05

　　據晚點LatePost報道，美團在沙特的快速拓展震懾了其他公司的步伐。2024年三季度，叮咚買菜管理層調研後決定進軍沙特，計劃 2025年3月前開出首個前置倉。當得知美團的小象超市正考慮進軍沙特，2月初，叮咚CEO梁昌霖在內部會議上宣佈暫時放棄沙特市場，及時止損，轉而聚焦國內業務。

　　據晚點LatePost瞭解，叮咚管理層的判斷是：競爭側，他們很難戰勝擁有 “外賣流量支持 + 無限子彈” 的小象超市；市場側，叮咚早期希望在沙特複製中國經驗，但當地人習慣以家庭爲單位在線下采購生鮮商品，前置倉模式下賣得更多的是食品百貨和各類長尾商品，這不是叮咚的優勢。

海量資訊、精準解讀，盡在新浪財經APP

責任編輯：梁斌 SF055

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