Southern Cross Media Group (ASX:SXL) has secured a three-year partnership with the Australian Football League (AFL), according to a March 7 filing with the Australian bourse.

Under the agreement, the company's LiSTNR and the Triple M network's radio stations will deliver more than 850 hours of live AFL match coverage per season, along with increased editorial support in key AFL markets in Sydney, Brisbane, and the Gold Coast, the filing said.

Financial terms were not disclosed.