Treasury Wine Could Benefit From Bigger U.S. Tariff on EU-Made Drinks -- Market Talk

Dow Jones
2025/03/14

0303 GMT - Treasury Wine Estates could benefit if President Trump imposes a 200% tariff on alcoholic drinks made in the European Union, suggests Barrenjoey. "The implications of a 200% tariff would be profound for the U.S. wine market," analyst Tom Kierath says. That's because the U.S. is a net importer of wine. Of the 3.4 billion liters of wine consumed by the country in 2024, around 1.2 billion liters was imported. EU-made wine represents around 50% of U.S. imports by volume. Barrenjoey estimates EU-made wine prices could rise by 150% if a 200% tariff is imposed, making U.S. made wine more competitive. "We estimate circa 85% of Treasury's Americas gross profit is generated from U.S. made wine," the bank says. "Treasury's French portfolio is a very small percentage of Americas revenues." (david.winning@wsj.com; @dwinningWSJ)

 

(END) Dow Jones Newswires

March 13, 2025 23:04 ET (03:04 GMT)

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