Meet the frequent flyers breaking up with loyalty programs

The Australian Financial Review
03-18

Savvy travellers – including a high proportion of women – are questioning the economics of their loyalty to particular airlines after years of poor service, high airfares and underinvestment in lounges and aircraft.

Airline loyalty programs are big business. Qantas has set a target to double earnings from its Loyalty business to $1 billion a year by 2030.

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