By Adriano Marchese
Beyond said it has agreed to sell a majority stake in e-commerce website Zulily to Lyons Trading Company for $5 million.
The owner of Bed Bath & Beyond, buybuy BABY and Overstock, said on Tuesday it will retain a 25% stake in Zulily.
In early February, Beyond acquired the rights of the buybuy Baby brand for $5 million with plans to integrate brand into its Bed Bath & Beyond stores as well as it its own standalone locations.
Beyond has been working towards bringing back physical Bed Bath & Beyond stores after the company filed for bankruptcy in April of 2023, from which it has since emerged.
"With the recent acquisition of buybuy Baby, we want our team laser focused on our core brands as we march towards profitability," said Chief Financial Officer Adrianne Lee, who recently had her role expanded to president as well.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
March 18, 2025 08:25 ET (12:25 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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