1540 ET - Walmart's growing beauty marketplace will likely hit Ulta Beauty, Jefferies analysts say in a research note. The retail giant isn't only adding popular skincare brands such as L'Oreal's La Roche-Posay. It is also adding four new in-house brands that it called premium --three haircare brands and a fragrance brand. Walmart's enhanced approach to its beauty category is expected to intensify pressure on Ulta as it contends with growing competition from Walmart's marketplace and Amazon.com, the analysts say. Ulta is planning for heavy investments this year, from which it expects to see benefits next year. However, the analysts believe it will be hard for Ulta to compete with Amazon and Walmart's marketplaces given the sophisticated infrastructure and online capabilities both companies have in place. (sabela.ojea@wsj.com; @sabelaojeaguix)
(END) Dow Jones Newswires
March 21, 2025 15:40 ET (19:40 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
免責聲明：投資有風險，本文並非投資建議，以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請，作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考，不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證，投資者應自行研究並在投資前尋求專業建議。