Bitget becomes the official sponsor for professional driver Flávio Sampaio for the 2025 Porsche Cup Brasil 2025. The exchange’s logo will be featured on a Porsche racing car.

According to a press release, Bitget will officially become the first crypto exchange to be featured as a sponsor on the Porsche Cup Brasil 2025. Regarded as Latin America’s largest Grand Touring category, the Porsche Cup Brasil 2025 is set to kick off this season’s opening race in April 2025.

As part of the partnership, Sampaio’s designated car — the Porsche 911 GT3 Cup — will be decorated in the crypto exchange platform’s signature black and cyan blue colors. With a roaring 510CV engine, the car’s high-performance trading engine serves as a symbol of the firm’s commitment to deliver efficiency.

Professional driver Flávio Sampaio expressed excitement over Bitget’s sponsorship in this season’s race. He hopes the partnership will attract more motorsport fans into the crypto sphere.

“The profile of sports fans often has similarities with that of crypto investors. I believe we can create an interesting connection between these two worlds,” said Sampaio.

In the past 24 hours, BGB (BGB) has gone up by more than 2%, reaching as high as $5.09. In the past week, the token has soared by 8.14%. Meanwhile, its daily trading volume has gone up by 34.4% to nearly $148 million, indicating an increase in market activity.

Bitget CEO, Gracy Chen, hopes the partnership is able to increase crypto adoption in the region, since the tournament attracts a large number of Brazilians who are motorsport fans and other sports enthusiasts.

“Aligning with a motorsport professional for a series known for its precision and competitiveness allows us to engage with an audience that values both technological advancement and calculated risk-taking,” said Chen in his statement.

Bitget sees Brazil as a particularly strong market, considering the nation has experienced a crypto adoption surge in recent years. According to data from Chainalysis, in 2024, Brazil has become the second largest Latin American country in terms of cryptocurrency transaction value, falling behind to only Argentina.

Most recently, Brazil introduced a bill that would allow employees to demand up to 50% of their salary to paid in crypto. The landmark bill would also mandate employers to provide educational material on virtual assets for employees, so that they would better understand the risks and price volatility related to crypto.