By Dominic Chopping
Ferrari will shield customers from the brunt of U.S. tariffs, saying it will absorb the cost of higher import duties on certain models, while passing on only some of the impact through higher pricing on others.
U.S. President Trump said he will impose 25% tariffs on all vehicles imported to the country from April 2, a move that will hit Ferrari more than most European manufacturers as it only produces its cars in Italy.
To provide customers with certainty amid the evolving business landscape, Ferrari said the commercial terms relating to orders of all models imported into the U.S. before April 2 remain unchanged.
However, the commercial terms for orders of its 296, SF90 and Roma models will remain unchanged regardless of the import date, implying that Ferrari will cover the cost of any duties due on cars imported to the U.S. after the April 2 deadline.
For the Italian sports-car maker's remaining models, the cost of duties will be partially added into the sales price, up to a maximum 10% increase, in coordination with its dealer network, the company said.
As a result of the measures, Ferrari maintains its financial targets for 2025, with a potential risk of a 50 basis points reduction to its earnings before interest and tax, and earnings before interest, tax, depreciation and amortization margins.
The company is targeting a 2025 adjusted Ebitda margin of at least 38.3% and an EBIT margin target of at least 29.0%.
Write to Dominic Chopping at dominic.chopping@wsj.com
(END) Dow Jones Newswires
March 27, 2025 10:33 ET (14:33 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
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