More Toy Sales to Migrate Online in Coming Years, Says UBS -- Market Talk

Dow Jones
2025/03/27

1457 ET - The share of online toy sales could rise to 31% by 2028 implying 5.1% growth, according to UBS. The analysts say that with the industry growing overall at an estimated 1.5% per year, they calculate an implied 0.1% CAGR at brick and mortar stores over a 4-year period. The analysts believe Mattel is well positioned to take advantage of the online mix shift, "given its diversified supply chain and distribution which remain a strategic advantage for the company," they say. (sarina.isaacs@wsj.com)

(END) Dow Jones Newswires

March 26, 2025 14:57 ET (18:57 GMT)

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